To become the challenger brand, known for supplying freewheels to the off-highway and industrial power transmission equipment industries across the world, thereby creating a reliable and valuable alternative source for customers and achieve a rightful place in the supply chains for performance-critical components such as freewheels.

• Challenge the status quo and look beyond the present to deliver incremental value to our customers.

• Do one thing exceptionally well before moving on to the next.

• Make money the right way without compromising on ethics and integrity. Regaining a lost customer is easier than regaining a damaged reputation.

• Appreciate and nurture our employees’ diverse skills, initiatives and leadership qualities.